{"id":339,"date":"2015-09-01T08:39:57","date_gmt":"2015-08-31T20:39:57","guid":{"rendered":"http:\/\/blog.mirrorwave.com\/?p=339"},"modified":"2016-10-26T07:00:15","modified_gmt":"2016-10-25T19:00:15","slug":"give-me-long-joined-up-data-over-big-data-any-day","status":"publish","type":"post","link":"https:\/\/blog.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/","title":{"rendered":"Give me long, joined up data over big data any day!"},"content":{"rendered":"<p>Everyone&rsquo;s talking about big data these days! True, there are gains that come from making sense from a seeming chaos of disconnected and rough data. But that seems to us to be like herding cats.<\/p>\n<p>We like long-joined-up data better. Data that is joined up like a time line &ndash; in other words &lsquo;longitudinal&rsquo; &ndash; because that reflects real life and how business is done. Life and business is joined up &ndash; relationships are like story lines; experiences are a time based sequence of touch points; implementations are managed series of action points; contracts are time based agreements which move through milestones; transitions like mergers and acquisitions are time based change patterns and careers are employment journeys over time.<\/p>\n<p>How your data is structured in the first place drives its value. So, how about starting to collect data in a joined up way? Customer or employee voice, for example, shouldn&rsquo;t be a disconnected set of cross-sectional shots in the dark. If you simply ask people the same questions each time, then you start to build up a story of what is changing and why.<\/p>\n<p>And if you&rsquo;re really creative, you&rsquo;ve created the opportunity to reflect back to people what they said last time &ndash; priceless as a way to show you are listening!<\/p>\n<ul>\n<li><a href=\"https:\/\/www.mirrorwave.com\/6-key-reasons-for-going-longitudinal\" target=\"_blank\">Six key reasons for going longitudinal<\/a><\/li>\n<li><a href=\"https:\/\/www.mirrorwave.com\/changing-the-way-the-business-world-listens\" target=\"_blank\">Video: Changing the way the business world listens<\/a><\/li>\n<li><a href=\"https:\/\/www.mirrorwave.com\/what-we-do\" target=\"_blank\">How to strengthen relationships with longitudinal data<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s talking about big data these days! True, there are gains that come from making sense from a seeming chaos of disconnected and rough data. But that seems to us to be like herding cats. We like long-joined-up data better. Data that is joined up like a time line \u2013 in other words \u2018longitudinal\u2019 \u2013 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[36],"tags":[17,11,20,50],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-challenging-traditional-methods","tag-big-data","tag-customer-satisfaction","tag-employee-satisfaction","tag-longitudinal-approach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Give me long, joined up data over big data any day! &#183;<\/title>\n<meta name=\"description\" content=\"Everyone\u2019s talking about big data these days, but we like long-joined up data better. Data that is joined up like a time line, in other words \u2018longitudinal\u2019 because that reflects real life and how business is done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give me long, joined up data over big data any day! &#183;\" \/>\n<meta property=\"og:description\" content=\"Everyone\u2019s talking about big data these days, but we like long-joined up data better. Data that is joined up like a time line, in other words \u2018longitudinal\u2019 because that reflects real life and how business is done.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/\" \/>\n<meta property=\"og:site_name\" content=\"The MirrorWave Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-31T20:39:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-25T19:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mirrorwave.com\/blog\/wp-content\/uploads\/2015\/08\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1680\" \/>\n\t<meta property=\"og:image:height\" content=\"1050\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MirrorWave\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MirrorWaveNeil\" \/>\n<meta name=\"twitter:site\" content=\"@MirrorWaveNeil\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MirrorWave\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/\"},\"author\":{\"name\":\"MirrorWave\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa1804e0199bcbc9a9be0a828f34aeef\"},\"headline\":\"Give me long, joined up data over big data any day!\",\"datePublished\":\"2015-08-31T20:39:57+00:00\",\"dateModified\":\"2016-10-25T19:00:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/\"},\"wordCount\":245,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.mirrorwave.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg\",\"keywords\":[\"Big data\",\"Customer satisfaction\",\"Employee satisfaction\",\"longitudinal approach\"],\"articleSection\":[\"Challenging traditional methods\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/\",\"url\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/\",\"name\":\"Give me long, joined up data over big data any day! &#183;\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.mirrorwave.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg\",\"datePublished\":\"2015-08-31T20:39:57+00:00\",\"dateModified\":\"2016-10-25T19:00:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa1804e0199bcbc9a9be0a828f34aeef\"},\"description\":\"Everyone\u2019s talking about big data these days, but we like long-joined up data better. Data that is joined up like a time line, in other words \u2018longitudinal\u2019 because that reflects real life and how business is done.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.mirrorwave.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.mirrorwave.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg\",\"width\":1680,\"height\":1050},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/give-me-long-joined-up-data-over-big-data-any-day\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Give me long, joined up data over big data any day!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/\",\"name\":\"The MirrorWave Blog\",\"description\":\"unlocking relationship potential\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mirrorwave.com\\\/blog\\\/#\\\/schema\\\/person\\\/fa1804e0199bcbc9a9be0a828f34aeef\",\"name\":\"MirrorWave\",\"url\":\"https:\\\/\\\/blog.mirrorwave.com\\\/blog\\\/author\\\/mirrorwave\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Give me long, joined up data over big data any day! &#183;","description":"Everyone\u2019s talking about big data these days, but we like long-joined up data better. Data that is joined up like a time line, in other words \u2018longitudinal\u2019 because that reflects real life and how business is done.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/","og_locale":"en_US","og_type":"article","og_title":"Give me long, joined up data over big data any day! &#183;","og_description":"Everyone\u2019s talking about big data these days, but we like long-joined up data better. Data that is joined up like a time line, in other words \u2018longitudinal\u2019 because that reflects real life and how business is done.","og_url":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/","og_site_name":"The MirrorWave Blog","article_published_time":"2015-08-31T20:39:57+00:00","article_modified_time":"2016-10-25T19:00:15+00:00","og_image":[{"width":1680,"height":1050,"url":"https:\/\/www.mirrorwave.com\/blog\/wp-content\/uploads\/2015\/08\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg","type":"image\/jpeg"}],"author":"MirrorWave","twitter_card":"summary_large_image","twitter_creator":"@MirrorWaveNeil","twitter_site":"@MirrorWaveNeil","twitter_misc":{"Written by":"MirrorWave","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#article","isPartOf":{"@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/"},"author":{"name":"MirrorWave","@id":"https:\/\/www.mirrorwave.com\/blog\/#\/schema\/person\/fa1804e0199bcbc9a9be0a828f34aeef"},"headline":"Give me long, joined up data over big data any day!","datePublished":"2015-08-31T20:39:57+00:00","dateModified":"2016-10-25T19:00:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/"},"wordCount":245,"commentCount":0,"image":{"@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.mirrorwave.com\/blog\/wp-content\/uploads\/2015\/08\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg","keywords":["Big data","Customer satisfaction","Employee satisfaction","longitudinal approach"],"articleSection":["Challenging traditional methods"],"inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/","url":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/","name":"Give me long, joined up data over big data any day! &#183;","isPartOf":{"@id":"https:\/\/www.mirrorwave.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#primaryimage"},"image":{"@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.mirrorwave.com\/blog\/wp-content\/uploads\/2015\/08\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg","datePublished":"2015-08-31T20:39:57+00:00","dateModified":"2016-10-25T19:00:15+00:00","author":{"@id":"https:\/\/www.mirrorwave.com\/blog\/#\/schema\/person\/fa1804e0199bcbc9a9be0a828f34aeef"},"description":"Everyone\u2019s talking about big data these days, but we like long-joined up data better. Data that is joined up like a time line, in other words \u2018longitudinal\u2019 because that reflects real life and how business is done.","breadcrumb":{"@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#primaryimage","url":"https:\/\/blog.mirrorwave.com\/blog\/wp-content\/uploads\/2015\/08\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg","contentUrl":"https:\/\/blog.mirrorwave.com\/blog\/wp-content\/uploads\/2015\/08\/M85715_MirrorWave_Blog-images_Give-me-long-joined-up-data_v3.jpg","width":1680,"height":1050},{"@type":"BreadcrumbList","@id":"https:\/\/www.mirrorwave.com\/blog\/give-me-long-joined-up-data-over-big-data-any-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mirrorwave.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Give me long, joined up data over big data any day!"}]},{"@type":"WebSite","@id":"https:\/\/www.mirrorwave.com\/blog\/#website","url":"https:\/\/www.mirrorwave.com\/blog\/","name":"The MirrorWave Blog","description":"unlocking relationship potential","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mirrorwave.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Person","@id":"https:\/\/www.mirrorwave.com\/blog\/#\/schema\/person\/fa1804e0199bcbc9a9be0a828f34aeef","name":"MirrorWave","url":"https:\/\/blog.mirrorwave.com\/blog\/author\/mirrorwave\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":13,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":471,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions\/471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/media\/359"}],"wp:attachment":[{"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mirrorwave.com\/blog\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}