Ever wondered why you get pummelled in surveys by a barrage of questions that somehow lack relevance? That’s because companies commissioning surveys are more interested in topics that are of interest [...]
We all know people hate surveys, because they don’t believe anything is done with their feedback. But at MirrorWave, we’ve proven people love to give feedback if they know they’re listened to. We’ve [...]
So many companies want to stand out for their CX, yet one of the most important interactions of all (asking for and gett...
Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-bas...
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we ar...