An extended journey
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we are in for an extended JOURNEY around this coronavirus disruption… there are going [...]
Using NPS as an incentive is ‘completely bogus’. What can we do?
A fair amount of scepticism has been pointed at the Net Promoter Score (NPS) recently, in particular relating to the way that it’s practiced. Not only did the Wall Street Journal label it a ‘dubious [...]
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So many companies want to stand out for their CX, yet one of the most important interactions of all (asking for and gett...
Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-bas...
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we ar...